I read the paying to play essay on page 437. I chose this one because I love Avril Lavigne and it stuck out to me. Funny enough she didn't become a top ten artist on her own. She apparently had a company called "Payola" pay the radio stations to play her song three times an hour, every hour, between 6 am and midnight. This allowed listeners to hear and view her song turning her into a top ten artist.
Another thing they mentioned was the cost of advertising your products on the shelf. It costs more to place an object at eye level in the stores. Producers pay for things like that. We fall for it. People invest so much money on this illusions to make more profit, interesting.
This kind of ticks me off honestly. I think people should earn their money, music, and products on their own. It is lame that there is strategic planning and preparation to have customers, listeners, viewers, and consumers be almost tricked into buying and choosing. It is lame that people can figure out human behaviors and then manipulate them.
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